The BBC has appointed GT and re-appointed Agency Republic onto its digital creative agency roster, it was announced today, completing a formal review begun in July.
The review is statutory and is required to satisfy the BBC's obligations under the EU Public Procurement Regulations.
Tim Davie, BBC Director of Marketing, Communications and Audiences says, “I am delighted to continue our relationship with Agency Republic and to welcome GT - they will make excellent partners in our on-demand, multi-media environment, and I very much look forward to working with them.”
Marc Giusti, GT Managing Partner and Creative Director says, “Reaching diverse audiences with great content across multi-platforms is what GT does best. This appointment is an extraordinary opportunity to work across the BBC portfolio creating engagement for people where they want it, when they want it.”
The agencies will provide top-level strategic advice, communications plans and highly creative digital communications. The activity will include targeted promotions for specific brands, services, programmes or marketing campaigns and the development of appropriate content, across relevant digital channels.
Agency Republic and GT will work alongside the BBC's advertising and media roster agencies across the breadth of the public services portfolio including BBC one, BBC TWO, digital channels, Radio Networks and other New Media services.