GT has hired Chris Woods as Head of Planning. Woods has previously worked at leading agencies including DDB, TribalDDB, Wheel and Proximity as a Senior Planner, and is one of a handful of planners with genuine experience of planning across multiple media and disciplines.
Chris's recent projects have included the redevelopment of Volkswagen.co.uk, planning the popular Volkswagen Polo 'dog' TV campaign, and the redevelopment of integrated global campaigns for the Financial Times.
Woods commented "Often the exciting thing about planning in digital agencies is the opportunity to use technology to influence the fortunes, or even nature, of a client's business. But sometimes you have to remind digital agencies that success depends not on their technical ability, but on the ability to understand the relationship between people and technology. I've joined GT because I think they're a step ahead here with their Thinking Human philosophy, which puts understanding people and therefore planning and strategy at the heart of the agency. Now I'm looking forward to demonstrating to our clients how it benefits their business."
For further information contact:
Anna Barker on 020 7343 3816 or anna.barker@wearegt.com